This project is a series of three Instagram posts created for Palmetto Animal League’s Adoption Center, designed to encourage pet adoption while also promoting additional ways to support the organization, including volunteering. Each post delivers a focused message, working together as a cohesive campaign that broadens the idea of what it means to make a difference.
The visuals are built around custom spot vector illustrations of cats and dogs, created to feel warm, friendly, and approachable. These illustrations add personality and emotional appeal while keeping the overall design clear and accessible for a social media audience. Their simplicity allows the messaging to remain the focal point while still creating an engaging visual identity.
The layouts prioritize clarity and consistency, using clean compositions and concise typography to communicate each call to action effectively. By pairing inviting visuals with purposeful messaging, the campaign highlights multiple paths to involvement and positions Palmetto Animal League as a community-centered organization.
